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April 2017
Home 2017 April
19 AprFeatured

You Can Use 404s to Boost Your SEO. Here’s How.

by Jason Fairfield0 Comments

By Neil Patel

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The dreaded 404 error page.

We’ve all encountered it at some point.

And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site.

You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball.

If you’re not sure what a 404 page is, let’s look at a formal definition.

According to Google,

A 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted or they’ve mistyped a URL).

Here’s what …read more      

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19 AprFeatured

3 Ways to Get What You Want by Doing Your Homework

by Jason Fairfield0 Comments

By Sonia Simone

Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner.

And then it comes. Ding.

An email from Steve Stranger.

Maybe he’s a sales pro trying to set up a “quick meeting to discuss his company’s solutions,” but it’s clear he has no idea what her company does or what Polly’s role is. Or maybe he needs a job, and he figures that being her second-cousin’s college roommate has got to qualify him for something. …read more      

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18 AprFeatured

How Strategic Content Converts to Email Subscriptions and Sales

by Jason Fairfield0 Comments

By Brian Clark

"Content marketing is broader than email marketing, but your email list remains your core focus." – Brian Clark

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric.

What does it look like in real life? And how exactly does it relate to email marketing?

Content marketing is a broader discipline than email marketing, but your email list is the core focus. In fact, the primary purpose of content that is distributed in other ways (social, search, ads) is to begin the email relationship.

So, let me walk you through an imaginary campaign that takes you from a documented strategy to a working funnel. I’ll use my site …read more      

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17 AprFeatured

How to Create a Trust Seal on Your Checkout Page

by Jason Fairfield0 Comments

By Neil Patel

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Trust is everything.

If you can’t earn consumers’ trust, you’re fighting a losing battle.

And what’s a specific area that makes many consumers wary?

That’s simple. It’s the way in which businesses handle payment information.

In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment.

Research from the Baymard Institute found that “18% of American shoppers abandon the checkout because they don’t trust the website with their credit card information.”

This means you can kiss one out of every five shoppers goodbye.

And I totally get it.

I completely understand why some shoppers feel uncomfortable …read more      

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17 AprFeatured

Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

by Jason Fairfield0 Comments

By Jerod Morris

"This is how you increase the likelihood of reaching new audience members with your best work." – Jerod Morris

I hate to be the one to break this to you, but …

Your audience does not need your ideas.

Sorry to disappoint you.

It’s true though.

Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff.

Think about yourself. Do you need any more ideas to consume and consider?

No.

What you need are someone’s best ideas. And what your audience needs — in fact, all that your audience needs — are your best ideas.

  • The ideas that cut through the crap and clutter to make a difference
  • The …read more      
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