By Neil Patel
If you can’t earn consumers’ trust, you’re fighting a losing battle.
And what’s a specific area that makes many consumers wary?
That’s simple. It’s the way in which businesses handle payment information.
In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment.
Research from the Baymard Institute found that “18% of American shoppers abandon the checkout because they don’t trust the website with their credit card information.”
This means you can kiss one out of every five shoppers goodbye.
And I totally get it.
I completely understand why some shoppers feel uncomfortable …read more