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July 2017
Home 2017 July
11 JulFeatured

3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard

by Jason Fairfield0 Comments

By Will DeWitt

Recently, my wife and I went on our first cruise.

Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another.

Why?

It’s all due to the completely satisfying experience we had from the moment we stepped foot on the ship to our final moment aboard. The cruise line earned our loyalty by instantly pulling us in and retaining our attention in unique and entrancing ways.

Here’s how you can use the “cruise ship” model to …read more      

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10 JulFeatured

How to Tweak Your PPC Strategy During the Holiday Season

by Jason Fairfield0 Comments

By Neil Patel

Just like in life, there’s an ebb and flow to marketing success.

That means a huge part of finding success as a marketer is being adaptable.

This allows you to capitalize on trends and strike while the iron is hot.

And if there’s any time of year that impacts sales and marketing, it’s the holidays.

In fact, nearly a fifth (19.2%) of retail sales take place over the holiday season.

It’s big business.

And holiday retail sales are only continuing to grow, which is great news for marketers.

While there was a drop off in 2008 and 2009, during …read more      

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10 JulFeatured

How to Conduct Not-to-Miss Podcast Interviews

by Jason Fairfield0 Comments

By Jon Nastor

"If you want interesting responses, you have to ask the right questions." – Jon Nastor

When I started Hack the Entrepreneur, I had never conducted a single interview before.

But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons.

So now I have a number of insights to share with you today, as well as tips to avoid some not-so-obvious blunders.

Want to learn a simple path that builds an audience of dedicated listeners? A path that eases the burden of content creation, puts you at the forefront of your brand, and harnesses the …read more      

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07 JulFeatured

15 Essentials to Creating a Trust-Boosting YouTube Profile Page

by Jason Fairfield0 Comments

By Neil Patel

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Did you know that more than 500 million hours of videos are watched on YouTube each day?

That’s mind-boggling!

But here’s what’s really crazy.

In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.”

These two stats demonstrate just how huge YouTube and video marketing in general have become.

And what I really love about video as compared to other mediums is the trust-building opportunity it presents.

Don’t get me wrong.

Traditional blogging, guest-posting and other text-based formats are great.

But they have inherent limitations when compared to video.

Someone …read more      

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06 JulFeatured

The Path to Freedom, More Creativity, and … Really Good Audio Quality

by Jason Fairfield0 Comments

By Sonia Simone

The Path to Freedom, More Creativity, and ... Really Good Audio Quality

We kicked off the holiday week on Monday with your July creativity and productivity prompts.

Each month this year, we’re suggesting practical ideas to improve your content and help you get more done. In July, we’re challenging you to select two content types that are new to you and schedule an extra hour each day to work on something meaningful.

(If one of your new content types is audio, be sure to check out Wednesday’s post this week as well.)

Tuesday was U.S. Independence Day, and I shared my latest thoughts on three steps toward greater economic and …read more      

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