2017 - Page 63 of 72 - Oncor Solutions

5 Writing Techniques that Stir Your Audience to Action

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal.

I’m reminded of this David Ogilvy quote from Ogilvy on Advertising:

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’”

In other words, if you’re looking for something more than “Great post!” comments, then you’ve got to prompt action. …read more

10 FebFeatured

Brand New Blog. No Traffic. Here’s What to Do.

by Jason Fairfield0 Comments

By Neil Patel

Ever feel as if you’re the only person reading your blog?

It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them.

Even if the blog is relevant and the content is great, in a world of rapid-fire of competing messages from millions of companies, it still doesn’t get the attention it deserves.

If you want to get more eyes to your blog posts and see more interaction from your target audience, read this post—I’ll give you some tips that can generate a larger audience.

Content marketers today can’t …read more

09 FebFeatured

Get Engaged to Your Audience and Customers

by Jason Fairfield0 Comments

By Sonia Simone

Get Engaged to Your Audience and Customers

Roses are Red

Violets are Blue

Valentine’s Day is Tuesday

Why is content marketing so hard?

Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

On Monday we had a fun day, because we got to finally let you know about something cool we’ve been working on behind the scenes — StudioPress Sites. This new product was conceived and shaped based on our in-depth conversations with customers, and we’re super proud of it. If you’re …read more

09 FebFeatured

2017 Content Excellence Challenge: The February Prompts

by Jason Fairfield0 Comments

By Sonia Simone

CONTENT EXCELLENCE CHALLENGE - February Prompts

Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book!

Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge.

This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters. (See the details below for more about who we will and will not be able to send books to.)

Remember, you have two weeks before comments on the post close, so don’t dawdle. Give the creative prompt …read more

08 FebFeatured

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

by Jason Fairfield0 Comments

By Neil Patel

Emotions guide nearly every facet of our lives.

And it’s no different when it comes to what we choose to buy.

Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity.

Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.”

In other words, they’re based on emotions.

I think that one of the biggest mistakes marketers make with their landing pages is failing to make an emotional connection.

Sure, they present some facts, sprinkle in a bit of data, yada yada yada, but they just don’t connect on an emotional level.

Maybe this is why …read more

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5 Writing Techniques that Stir Your Audience to Action

Brand New Blog. No Traffic. Here’s What to Do.

Get Engaged to Your Audience and Customers

2017 Content Excellence Challenge: The February Prompts

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Start Your Journey to Better Business