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January 2017
Home 2017
18 JanFeatured

Practical Tools for Finding Courage and Revealing Your True Voice

by Jason Fairfield0 Comments

By Sonia Simone

"My life has taught me to be more curious than afraid." – Ishi, the last of the Yahi people

In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years.

He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s language and culture.

When the train came into the station to take him to San Francisco, Ishi went to stand quietly behind a pillar. Puzzled, the researchers beckoned to him, and Ishi joined them and got on the train.

They asked him about it later, and he …read more      

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17 JanFeatured

How to Attract Your Ideal Customer with Perfectly Positioned Content

by Jason Fairfield0 Comments

By Brian Clark

“Hello, I’m a Mac.”

“And I’m a PC.”

You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009?

The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac.

Those 66 short spots were named the best advertising campaign of the previous decade by Adweek.

The success of the long-running campaign leads one to believe that Apple certainly knows who its ideal customer is. Of course they do … because they chose their ideal customer, right from the birth of the Macintosh itself.

That doesn’t mean that everyone …read more      

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16 JanFeatured

15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About

by Jason Fairfield0 Comments

By Neil Patel

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Facebook advertising is just as powerful in 2017 as it’s ever been.

Perhaps even more so.

The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground.

When it comes to Facebook advertising, I could spout off a laundry list of done-to-death conventional techniques.

And most are still quite effective.

But what I want to do here is delve a little deeper and truly dissect Facebook.

I want you to understand its full potential.

Here are 15 advanced Facebook advertising techniques you probably didn’t know about but should most definitely experiment with.

1. Using “Pages to Watch”

Facebook has a pretty cool …read more      

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16 JanFeatured

Taking the Day to Honor Dr. King

by Jason Fairfield0 Comments

By Sonia Simone

The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr.

“Faith is taking the first step even when you can’t see the whole staircase.”

– Martin Luther King, Jr.

We hope you’ll join us in spending a few moments today reflecting on the power dreams can have when they’re pursued with courage.

Of course, Dr. King also left a legacy of masterful writing. Here are some more quotes to inspire your day:

Martin Luther King, Jr. quotes on Goodreads

See you tomorrow!

The post Taking the Day to Honor Dr. King appeared …read more      

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13 JanFeatured

The Proven Guide to Using Live Video to Build Your Personal Brand

by Jason Fairfield0 Comments

By Neil Patel

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2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.

We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

As a professional, you can leverage live video to give …read more      

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