By Neil Patel

The days of Snapchat being used solely for sending pictures between friends are over.

This social media platform has evolved. Your company can’t afford to ignore the impact that this marketing channel can have on your business.

It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen Z use Snapchat as part of their daily routine. Plus, 51% of this group use Snapchat roughly 11 times each day.

While Snapchat definitely has a reputation for being used by teens, their market penetration is starting to …read more      

By Sonia Simone

Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block. Some people don’t believe in it — but if you’ve wrestled with it, that probably isn’t too comforting. We’ve assembled proven ways to prevent writer’s block or blast through it if it does rear its
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By Neil Patel

To be a successful marketer, you need to come up with ways to engage with your audience.

The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be:

• generating a sale
• getting users to download something
• adding new subscribers
• creating social proof of concept
• driving traffic to a specific landing page

You know what you want your audience to do, but things don’t always go as planned. Sometimes these people need a little extra convincing.

That’s totally OK. Don’t be discouraged if you don’t have high conversion rates right now or if you …read more      

By Sonia Simone

Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content Creator to Audience Architect. I’m not speaking this time, which means my schedule will be
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The post Going to Social Media Marketing World? Brian and Sonia Would Love to See You! appeared first on Copyblogger.

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By Sonia Simone

We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress dashboard. You click to
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