23 Feb
By Neil Patel
The days of Snapchat being used solely for sending pictures between friends are over.
This social media platform has evolved. Your company can’t afford to ignore the impact that this marketing channel can have on your business.
It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen Z use Snapchat as part of their daily routine. Plus, 51% of this group use Snapchat roughly 11 times each day.
While Snapchat definitely has a reputation for being used by teens, their market penetration is starting to …read more
