By Neil Patel

B2B brands need to use a marketing strategy different from that of B2C brands.

Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side.

However, not all of these strategies will work if you’re targeting other businesses.

Whether your business is run as a B2B operation exclusively or as a blend of B2B and B2C, you can use PPC campaigns to scale lead generation.

If you don’t know this tactic, PPC stands for “pay-per-click.”

This term is …read more      

By Stefanie Flaxman

Everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold”…

The post What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle? appeared first on Copyblogger.

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By Neil Patel

Whether you love them or hate them, emojis have become part of our lives and our digital culture.

The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved.

They have become so popular that July 17th has been officially named World Emoji Day.

It’s a fitting date. Apple users may recognize July 17th from the calendar emoji.

Origins and history aside, the fact remains that emojis have become a dominating mobile trend. As marketers, we need to understand this trend and apply it …read more      

By Sonia Simone

First things first: We’re re-opening our Content Marketing Certification this month! It’s a four-week educational program on content strategy (taught…

The post Are You a Writer Looking for Recognition and Clients? Copyblogger Certification Is Re-Opening Soon appeared first on Copyblogger.

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By Neil Patel

You can tell a lot about a business by how it sets its prices.

Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand.

It’s similar to the way different color schemes can impact sales on your website.

Whether you realize it or not, I’m sure you think the same way when you’re shopping.

If you see the same item listed for $5 at one store and $50 at another, which option would you say has higher quality? The more expensive …read more