How to Improve Your Click Through Rates with Emojis

By Neil Patel

Whether you love them or hate them, emojis have become part of our lives and our digital culture.

The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved.

They have become so popular that July 17th has been officially named World Emoji Day.

It’s a fitting date. Apple users may recognize July 17th from the calendar emoji.

Origins and history aside, the fact remains that emojis have become a dominating mobile trend. As marketers, we need to understand this trend and apply it …read more