By Quick Sprout

The Internet makes it possible for you to sell products to virtually anyone in the world.

Let that sink in for a moment.

You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you.

As a marketer, you need to create an advantage over your competitors. To do this effectively, you need to fully understand how consumers shop. What process do they take to go from identifying a need for something to making a purchase? In most cases, it starts with a general search.

74% of people turn to a search …read more      

By Quick Sprout

Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones.

Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate sales.

But you can’t make a sale to people who don’t know who you are yet. Just like you can’t rely only on foot traffic to your brick-and-mortar store, if you operate online, you can’t rely solely on people navigating to your website.

That’s why you need Instagram as …read more      

By Stefanie Flaxman

Once you know what you’d like more of in your life, you have to make decisions that will allow more…

The post Best of Copyblogger: 2018 Edition appeared first on Copyblogger.

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