How to Generate Ecommerce Sales with Product Buying Guides

By Quick Sprout

The Internet makes it possible for you to sell products to virtually anyone in the world.

Let that sink in for a moment.

You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you.

As a marketer, you need to create an advantage over your competitors. To do this effectively, you need to fully understand how consumers shop. What process do they take to go from identifying a need for something to making a purchase? In most cases, it starts with a general search.

74% of people turn to a search …read more