Category: Featured

The Two Kinds of Knowledge Every Writer Needs

By Rainmaker.FM

writer-knowledge

So far, Rough Draft host Demian Farnworth has asked: Do you have the right strategy? Do you have the right technique?

Today’s question is … Do you have the right knowledge?

American theoretical physicist Richard P. Feynman said:

Study hard what interests you the most in the most undisciplined, irreverent, and original manner possible.

Demian can’t think of a better way to nurture originality than that.

Samuel Johnson, the eighteenth century English Writer, said:

Curiosity is, in great and generous minds, the first passion and the last.

But you say you want something more systematic. You want a …read more      

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The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices)

By Demian Farnworth

best practices for scheduling social media

Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.

It can be a conversation — a cocktail party — or a content distribution channel.

For some, it’s both. And more!

Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?

I think Gary Vaynerchuk said it best when responding to a CMO who demanded to know how to determine the ROI of social media:

What’s the ROI of your mother?

Gary’s got a point. …read more      

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Choose Yourself Part 2: James Altucher Fights Back

By Rainmaker.FM

james-altucher-the-lede

The Lede hosts Jerod Morris and Demian Farnworth thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented and James Altucher reached out wanting to discuss further and clarify his position.

So, they decided to record Choose Yourself Part 2.

And why wouldn’t they? Altucher literally wrote the book on Choose Yourself!, plus he’s an interesting guy who both Jerod and Demian were excited to talk to and thought you would enjoy hearing from.

Over 35 minutes one recent Wednesday morning, The Lede team and Altucher discussed all of the following …read more      

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Kristina Halvorson on Starting Small, Thinking Big, and Becoming Unemployable

By Rainmaker.FM

kristina-halvorson

Today’s guest on Hack the Entrepreneur is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, “The Discipline of Content Strategy.”

She is also one of the coolest, most passionate, and friendliest people you could ever hope to meet.

Although host Jon Nastor doesn’t explicitly avoid discussing content strategy, this conversation is about his guest as an entrepreneur.

She is currently the CEO at Brain Traffic and Founder of the Confab Content Strategy Conferences.

Her agency, Brain Traffic, is home to a team of renowned content strategists, serving clients like Hewlett-Packard, Coca-Cola, Merck, and Best Buy.

She currently …read more      

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How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

By Rainmaker.FM

ryan-levesque

On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask.

He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better.

This isn’t a simplistic “formula,” but it is a reproducible strategy that virtually anyone doing business online can implement.

In this 30-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone and Ryan Levesque discuss:

  • The most shared words in Buzzfeed headlines — and what …read more      
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