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Category: Featured

23 MarFeatured

The A to Z Guide on Creating a Memorable Brand (like McDonald’s)

by Jason Fairfield0 Comments

By Guest Author

Mcdonalds logo

Neil’s introduction of the author: When I think about branding, logo design, and designing great products, there’s one person I love working with. He has worked with me for many years and for several of my companies. His name is Ian Main, and this post—based on his latest work helping me rebrand Quick Sprout—is about Ian’s thoughts on how to create a great brand.

Here is Ian:

When I was growing up in Australia, every Christmas holiday, my family would drive seven hours to visit my grandparents. There were five McDonald’s restaurants on that trip, and I knew exactly where each was …read more      

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23 MarFeatured

On Pink Hair, Marketing, and Business on Your Own Terms

by Jason Fairfield0 Comments

By Sonia Simone

image of Copyblogger CCO Sonia Simone

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.

Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.

Small children think I’m some kind of live-action muppet, which I enjoy very much.

TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.

Anything you do that’s visibly different …read more      

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20 MarFeatured

How to Build a Profitable Email List with Social Media Advertising

by Jason Fairfield0 Comments

By Rainmaker.FM

social-advertising

Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place.

Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system.

Needless to say, Noah has vast experience and …read more      

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20 MarFeatured

Most Things in Business and Life Fail (and Why That’s Okay)

by Jason Fairfield0 Comments

By Rainmaker.FM

business-life-failure

Today’s guest on Hack the Entrepreneur is one of host Jon Nastor’s all-time favorite writers, and Jon rarely goes more than a few months without rereading his book Choose Yourself.

He is a hedge fund manager, entrepreneur, bestselling author, blogger, and podcaster.

He has founded (or cofounded) more than 20 companies, and 17 have failed. He sold one for $15 million and spent all of the money — all of it. Then he built and sold another within its first year for $10 million.

He fails quickly. He fails frequently. He claims Entrepreneurship is a sentence of failures punctuated …read more      

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20 MarFeatured

Execute a Practical Editorial Strategy with the ‘Prepare; Don’t Plan’ Philosophy

by Jason Fairfield0 Comments

By Rainmaker.FM

prepare-dont-plan

Are you an Editor-in-Chief?

Editor-in-Chief (noun): a person who assumes complete responsibility for and ownership of all the communication he or she puts out into the world to enable a self-directed, creative career.

Do you want to become one and learn effective ways to take control of your own digital media platform?

In this 9-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • Why this show is called Editor-in-Chief
  • The cure for a monotonous, boring routine
  • Stefanie’s definition of an Editor-in-Chief
  • How to remain responsive to what’s going on in your industry while meeting content goals
  • Your second assignment to help you manage long-term and short-term editorial responsibilities

<a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~https://itunes.apple.com/us/podcast/id974802416" …read more      

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