Interesting article http://www.marketingprofs.com/charts/2011/4785/americans-flocking-to-coupon-websites?adref=nl040611. We get a tonne of calls on weather to use coupons. Great numbers in the article to support both sides of the arguement.
We always ask our clients that inquire about the type of strategy. Well it depends on what your objective is, and does your ‘core’ customer use coupons?
You know when it seems that everything is just not going your way. That is the nice way to say it. The even better way to say it would be…you know when it seems that EVERYONE seems to be screwing you. Well Karma does work, and it worked out for not only a great business professional of ours, but also a friend.
http://www.golfnewsnow.ca/2011/02/06/lawrie-joins-the-golf-lab/
Congrats from Oncor Doug!
You know it’s early when I am quoting Vince Vaughn from Wedding Crashers (good movie by the way). Here is a link to something we believe in and teach all the time – GOOD WILL!
http://mashable.com/2011/01/17/facebook-giving/
Just want to get the mind going. Think how you can use these principles within your own business.
Not having your golf course’s website show up on the first or second pages of the search engines when potential customers are searching for you is costly. We don’t mean when they type your exact name. We mean when they type in…hmmm let’s say GOLF COURSES ONTARIO (12,100 people a month do this) or GOLF NAPLES (27,100 per month). That is a bunch of TRAFFIC that you are missing on.
So what does it cost you not to show up there. Here is some examples.
The average #11 ranking site in Google will get a relative 0.66% click through ratio (CTR), yet the average #10 ranking will get a 2.97% CTR.
Put simply, this means a 450% increase in traffic simply by moving from position #11 to #10. The same applies for lower positions such as #20 (a 0.30% CTR), a 990% increase by moving to position #10.
WOW!!!
You better learn how to get to the top of those pages! We don’t mean buying ads to get there either. Because only 1% – 5% of the people that come to that page even click on it.
We can show you how! That is us bragging!