6 Tactics That Turn a Blog Into a Business Engine

By Stanford Smith

Somewhere, a business owner is writing a blog post.

She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.

Satisfied, she hits “Publish” and waits for fortune to …read more    

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How Typography Affects Conversions

By Neil Patel

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?

Although those elements do affect conversions, what about other design aspects such as typography?

I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville.

If you are worried about readability, you may not know that data shows Tahoma is …read more    

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How to Create Exquisite Subheads

By Jerod Morris


I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts?

All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and sentence crafting?

Yeah, well, most people aren’t going to read those words and sentences.

Certainly they’re <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.html" …read more    

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5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage

By Brian Clark

Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank. At least not in the way we usually think of the concept of a “company.”

Startups are …read more    

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3 Vital Marketing Lessons From the World’s Most Offensive Doughnut Shop

By Sonia Simone

The line, even on the bitterest winter nights, extends out the door and down the block.

The neighborhood could charitably be described as “gritty” — known for marijuana dispensaries, tattoo parlors, and bars. (And those …read more    

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