LinkedIn, LinkedIn URL, Profile Page, And Social Network

Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business.
It?s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn?t optimized, you?ll find you…

Read More

Social Media, Social Business Index, Fast Food Chain, And Customer Service Personnel

The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding?
We at Sprinklr decided to investigate which restaurants are winning in social and …

Read More

Against Attention: The Pre-Thanksgiving Manifesto

By Demian Farnworth

man walking dog in dark illuminated by light

Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline.

Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too …

Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the …read more      

Read More

Customers, Holiday Marketing Season, Retail Holiday Strategy, And Merry Old Time

As 2014 winds down, the results of your retail holiday strategy will slowly come into focus. Hopefully, you’re having a merry old time, reaching record heights in sales, customers, revenue, website traffic?all the things that help to make a holiday marketing season bright.
However, now is no time to…

Read More

B2B Marketers, Social Media, Social Data, And Small Business Owners

November 24, 2014
A new study shows that B2B marketers aren’t getting the most out of social media’s ability to reach, attract, and retain buyers.
For marketers, data culled from social media can solve several problems.
Social data can inform marketers about their current or potential c…

Read More