Use Internal Cliffhangers So People Never Stop Reading

By Rainmaker.FM

internal-cliffhangers

So your visitor loved your headline. Will she read the rest of the article? One of the best ways to increase your chances is by using internal cliffhangers.

A cliffhanger is a scene in a book, movie, newspaper story, or TV show that holds something back from the reader or viewer.

More than likely, you’re familiar with the cliffhanger on the macro level, which is designed to keep a person emotionally connected to the content until the next post or episode is shipped.

These cliffhangers are external to the content, like the buckle between two train cars. …read more      

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How Many Links Should You Build to Your Website?

By Neil Patel

backlinks

What makes a great link?

One that’s natural, not rich in anchor text, comes from an authoritative site, and is relevant, right?

Well, you already knew that. It’s a topic that’s been beaten to death. Heck, I even have a 30,000 plus word guide that teaches you all about link building.

But what about link-building velocity? How many links should you be building, and how fast should you build them?

Don’t fret—I’m going tell you how many links you should be building and at what rate you should be building them.

How many links should you be building?

The more links you have pointing …read more      

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Are These 4 Common Legal Mistakes Putting Your Content at Risk?

By Rachel Rodgers

how to get the law on your side

If you’re doing it right, your digital media business is probably an intellectual property factory.

Smart small businesses have a content creation conveyor belt and publish new content all day everyday, from ebooks to infographics.

And while there is a lot of talk about the benefits of creating content, there is very little talk about protecting it.

Yeah, I said it. Your content needs protection.

Because your content is intellectual property, otherwise known as original creative works used in commerce.

Your content needs protectin’

Have you left your most valuable business asset flapping in the wind?

Being an insanely talented content marketer comes with …read more      

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How Bestselling Author Ann Handley Writes

By Rainmaker.FM

ann-handley-file

In this episode of The Writer Files, host Kelton Reid invited digital marketing pioneer Ann Handley to chat about her writing process. She’s a Wall Street Journal bestselling author, brilliant keynote speaker, the world’s first Chief Content Officer, and a prolific digital content creator.

Ann Handley appeared on The Writer Files written interview series on Copyblogger last year and stopped by again to share her methods of madness with us.

You can also see Ann live at Authority Rainmaker, a carefully designed live educational experience that presents a complete and effective online marketing strategy to help you immediately accelerate your …read more      

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Button Boost: How to Label and Design High-Converting Buttons

By Rainmaker.FM

high-converting-buttons

Your website visitor hovers over your button, deciding whether or not to click. It’s the moment of truth!

There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, and even the content on the rest of your website.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on creating buttons that work.

Tune in to Hit Publish to hear from host Pamela Wilson, Chris Garrett, Brian Gardner, and …read more      

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