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April 2016
Home 2016 April
22 AprFeatured

7 Reasons Your Outreach Emails Aren’t Getting Responses and How to Fix That

by Jason Fairfield0 Comments

By Neil Patel

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Almost any online marketing campaign these days includes email outreach.

While social media has its place, email is universally the most personal form of contact you can make online.

Well-written outreach emails can get links, joint venture opportunities, clients, and just about any other good result you can think of.

The only problem is that most people can’t write a good outreach email.

If you’ve sent a few thousand and have read some other guides on the subject, you likely have a good grasp of the basics and can write okay emails.

But are you honestly getting the responses you’re looking for?

The fact …read more      

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22 AprFeatured

Action Content: Turn Fans into Customers [Plus a Free Bonus for You]

by Jason Fairfield0 Comments

By Demian Farnworth

4 Essential Content Types - Action Content

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Make sure to get your special free bonus at the end of the article.

So far, we’ve covered Attraction, Authority, and Affinity content. Now it’s time to turn your fans into customers with Action content.

And this is where all the work you’ve done as a content marketer starts translating into revenue for yourself, your clients, or your organization.

The good news is that Action content is probably the easiest type of content to …read more      

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21 AprFeatured

Affinity Content: The Key to Growing Your Community

by Jason Fairfield0 Comments

By Demian Farnworth

4 Essential Content Types - Affinity Content

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

Due to its potential to generate large amounts of traffic, but result in low conversion rates, bare-bones Attraction content is kind of like saying, “Let’s throw some spaghetti at the wall and see what sticks.”

It’s the spaghetti that sticks around that matters. (No, I’m not suggesting your readers are spaghetti. That’s where the analogy breaks down.)

But for those readers who do stick around, Affinity content is the content that keeps them sticking around. It gets them to like you. Even love …read more      

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20 AprFeatured

4 Ways Google’s Keyword Planner Might Be Tricking You

by Jason Fairfield0 Comments

By Neil Patel

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Keyword research isn’t always fun.

But it is necessary whenever you’re starting most digital marketing campaigns.

It’s mandatory for some channels such as SEO and PPC.

Even for things like content marketing, I still highly recommend doing keyword research to understand your target audience better.

So, where do you start?

If you’re like most marketers and business owners, you go to Google’s very own keyword planner.

It’s the only way you’ll get any real data from Google itself.

There are many keyword research tools out there, but for the most part, they just pull data from Google’s keyword planner anyway.

They may do it …read more      

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20 AprFeatured

Authority Content: Build an Audience that Builds Your Business

by Jason Fairfield0 Comments

By Demian Farnworth

4 Essential Content Types - Authority Content

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

In a famous 1963 experiment at Yale University, psychologist Stanley Milgram learned that people’s duty to authority runs pretty dang deep.

Here’s how he conducted the study.

Two participants met and were placed in separate rooms. One participant was the “learner,” and one was the “teacher.” Unbeknownst to the “teacher,” the “learner” was an actor.

The teacher was instructed to ask the learner a question. If the learner got the question wrong, the teacher was directed to shock the student.

And here’s the disturbing part.

When …read more      

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