20 Apr
By Neil Patel
Keyword research isn’t always fun.
But it is necessary whenever you’re starting most digital marketing campaigns.
It’s mandatory for some channels such as SEO and PPC.
Even for things like content marketing, I still highly recommend doing keyword research to understand your target audience better.
So, where do you start?
If you’re like most marketers and business owners, you go to Google’s very own keyword planner.
It’s the only way you’ll get any real data from Google itself.
There are many keyword research tools out there, but for the most part, they just pull data from Google’s keyword planner anyway.
They may do it …read more
