Authority Content: Build an Audience that Builds Your Business

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

In a famous 1963 experiment at Yale University, psychologist Stanley Milgram learned that people’s duty to authority runs pretty dang deep.

Here’s how he conducted the study.

Two participants met and were placed in separate rooms. One participant was the “learner,” and one was the “teacher.” Unbeknownst to the “teacher,” the “learner” was an actor.

The teacher was instructed to ask the learner a question. If the learner got the question wrong, the teacher was directed to shock the student.

And here’s the disturbing part.

When …read more