Attraction Content: The Foundation of a Smart Content Marketing Strategy

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

Let’s start at the beginning: you need to attract people to your content.

Creating Attraction content is the first step in a successful content marketing strategy and the focus of our first lesson.

Here’s a working definition of Attraction content:

Attraction content is freely available on the web for social sharing and for search engines to index. Your goal for this content is for people to consume it and spread it.

In other words, this is the content that drives traffic — ideally, …read more