Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

By Jerod Morris & Jon Nastor


What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner.

We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.)

Then we dive into Jonny’s 4 Ds, which cover:

  • The type of mic you should choose
  • How to hack your room to get better sound
  • Why preparation is king
  • And thoughts on delegation … which is a good thing, just not too soon

And then Jerod adds a few Ds of his own.

Listen, learn, enjoy …read more      

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Are You Losing Sales Because Your Purchase Page Sucks?

By Sean Jackson


Of all the pages on your site, there is only one that actually makes you money: your purchase page.

But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system.

If you are serious about selling digital goods online, then you will want to listen to this episode. We deep dive into the specific elements you must have on your purchase page to maximize sales conversions. And we go one step further and discuss the “other” page that is as important as your purchase page.

In this 30-minute episode, Jessica Frick and I …read more      

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The Beginner’s Guide to Optimizing for Bing Search

By Neil Patel


On the surface, it doesn’t appear Bing gets much search traffic, but when you consider it also powers Yahoo, you start realizing that perhaps optimizing for Bing isn’t such a bad idea.

Here’s what Bing and Yahoo’s search traffic looks like compared to Google’s:

Although even combined, they still represent a fraction of Google’s search traffic, that’s still a large audience that should be catered to.

Optimizing for Bing differs a little bit from optimizing for Google. The companies use different proprietary algorithms to produce results, and each weighs various factors differently.

Because Google is the largest search engine on the planet, …read more      

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4 Creative (and Aboveboard) Ways to Improve Your Search Engine Rankings

By Beth Hayden

help readers find your content

Promoting your content has clear short-term benefits — like attracting new readers, social shares, and comments.

But did you know it’s also a critical part of your search engine optimization strategy?

Even the best on-page SEO efforts don’t work as well if no one links to your site, so one of your biggest jobs is spreading the word out about your content.

Think of it this way:

You’ve got to attract incoming links to rank well in search engines, and no one is going to link to you if they don’t know you exist.

In this post, we’ll talk …read more      

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What a Cognitive Bias Is, And How to Use It for Digital Marketing Mastery

By Neil Patel


As humans, we like to think of ourselves as objective, logical, and unbiased when it comes to our thinking and decision-making abilities.

As if nothing could cloud our thoughts or persuade us to think illogically.

But that’s not how things are.

In fact, at times, we’re quite irrational and heavily influenced by people as well as a host of other variables.

Many of our choices and actions are ultimately controlled by what’s known as cognitive biases.

What’s a cognitive bias?

Chegg Study nailed it pretty well with their definition:

“A cognitive bias is a mistake in reasoning, evaluating, remembering, or other cognitive process, often occurring as …read more      

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