26 Dec
By Neil Patel
On the surface, it doesn’t appear Bing gets much search traffic, but when you consider it also powers Yahoo, you start realizing that perhaps optimizing for Bing isn’t such a bad idea.
Here’s what Bing and Yahoo’s search traffic looks like compared to Google’s:
Although even combined, they still represent a fraction of Google’s search traffic, that’s still a large audience that should be catered to.
Optimizing for Bing differs a little bit from optimizing for Google. The companies use different proprietary algorithms to produce results, and each weighs various factors differently.
Because Google is the largest search engine on the planet, …read more
