July 2017 - Page 4 of 6 - Oncor Solutions

Capture and Hold Audience Attention with a Bold Proclamation

If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion.

One way to do that is to make a bold, seemingly unreasonable assertion in your title or headline. A proclamation so jarring that the right person can’t help but keep reading, listening, or watching to see where you’re going with it.

As far as I can tell, copywriter John Forde (whose site tagline is, not coincidently, “Learn to sell …read more

14 JulFeatured

How to Combine PR with SEO for the Biggest Success

by Jason Fairfield0 Comments

By Neil Patel

It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap.

With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet,

while SEO is more of a young whippersnapper with a history that reaches back a mere 25 years at best.

Traditional PR is based on old-school, offline techniques, while SEO has been completely digital from the start.

But in the late twenty-teens, …read more

13 JulFeatured

Expand Your Content Marketing Toolkit

by Jason Fairfield0 Comments

By Sonia Simone

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic.

On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent cruise shaped how he thinks about customer experience — and how you can structure your content to make your audience feel like treasured guests.

And on Wednesday, Stefanie Flaxman saved us from the humiliation of 12 …read more

12 JulFeatured

Here Are the Research Hacks I Use to Come up with a List of Target Keywords Fast

by Jason Fairfield0 Comments

By Neil Patel

Keyword research is synonymous with SEO.

I remember, back in the day, when keyword research was SEO.

The recipe was simple.

Use the Google Keyword Tool (now known as the Google Keyword Planner) to type in a broad search phrase.

Find a keyword phrase that receives a considerable number of searches with minimal competition.

Stuff the crap out of it in your blog post.

And voila! You’re on the first page of Google!

That was when SEO was pretty archaic and Google’s algorithm was much less sophisticated than it is today.

Back then, pretty much anyone could game the system with a little know-how.

Heck, I remember when people …read more

12 JulFeatured

Stop Making These 12 Word Choice Errors Once and for All

by Jason Fairfield0 Comments

By Stefanie Flaxman

Bill is at a wine bar on Saturday night, enjoying a glass of Pinot Noir.

After striking up a playful conversation with Lisa (who prefers Syrah), he asks for her telephone number. Lisa agrees to Bill’s request, and he creates a new “contact” in his cell phone.

“No,” Lisa stops Bill. “You’ll have to memorize it. I don’t want you to write it down.”

Bill accepts the challenge and confidently repeats the 10-digit number a few times aloud. Lisa proceeds to talk about her cat Nibbles for an hour and then leaves the bar after she realizes how late in the …read more

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Capture and Hold Audience Attention with a Bold Proclamation

How to Combine PR with SEO for the Biggest Success

Expand Your Content Marketing Toolkit

Here Are the Research Hacks I Use to Come up with a List of Target Keywords Fast

Stop Making These 12 Word Choice Errors Once and for All

Start Your Journey to Better Business