By Neil Patel

Trust is everything.

If you can’t earn consumers’ trust, you’re fighting a losing battle.

And what’s a specific area that makes many consumers wary?

That’s simple. It’s the way in which businesses handle payment information.

In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment.

Research from the Baymard Institute found that “18% of American shoppers abandon the checkout because they don’t trust the website with their credit card information.”

This means you can kiss one out of every five shoppers goodbye.

And I totally get it.

I completely understand why some shoppers feel uncomfortable …read more      

By Jerod Morris