14 Apr
By Neil Patel
Your About page.
It’s one of those requisite elements of your website that’s easy to overlook.
But really, is it even that big of a deal?
How many visitors will actually take the time to check out your About page?
Well, here’s an interesting statistic.
According to a study from KoMarketing, “52% of your visitors want to see an About page.”
Without one, you’re instantly creating some distance between your company and over half of your visitors.
That’s why an About page is more important than you may think.
And here’s something else I’ve noticed.
A lot of brands (even some of the bigger ones) lack in …read more
