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January 2016
Home 2016 January
29 JanFeatured

Get More From Landing Pages: 6 Ways to Use Them More Effectively

by Jason Fairfield0 Comments

By Neil Patel

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It’s the aim of most marketing and sales efforts:

Conversion.

All your work is designed to get visitors, leads, and even customers to take the next step.

Getting them more involved with your brand and products is necessary to drive sales.

There are obviously many ways of doing this. Blog posts, emails, e-books, and more.

But there’s one option that is almost always better at converting traffic to the next step:

Landing pages.

A landing page has a single goal, which you define. It might be to sign up to an email list, buy a product, or create an account for your site.

Everything on the page …read more      

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29 JanFeatured

3 Resources to Help Invigorate Your Standard Content Routine

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection - refresh your content creation routine

You’re probably familiar with “art imitating life” and “life imitating art.” I know I am.

We can apply this idea to content marketing, as well.

Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.

But how can life imitate your content?

Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better …read more      

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28 JanFeatured

Introducing The Digital CMO: Corporate Marketing for Those Who Live in the Future

by Jason Fairfield0 Comments

By Mike Orren

what's coming in corporate content marketing

It was somewhere in the middle of a conversation with Brian Clark at one of Content Marketing World’s parties when it all became clear to me:

While Rainmaker.FM has tremendous educational and inspirational assets for entrepreneurs, solopreneurs, and most general marketers, there’s no podcast that caters to the corporate marketer.

That’s not just true on Rainmaker.FM. In general, there isn’t a lot of blogging and podcasting in the corporate marketing space — whether that’s because of a gag order from the legal department or the time it takes to wrangle multiple agencies and channels.

But corporate marketers need help …read more      

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27 JanFeatured

A Recipe for Failure: 6 Mistakes Marketers Make When They Copy Tactics

by Jason Fairfield0 Comments

By Neil Patel

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You spend a lot of time reading blog posts and e-books to learn how to market your business more effectively.

So, why isn’t it working?

Sure, you might be getting some traffic, maybe even a few sales, but are you getting a stream of both that’s growing steadily?

If you’re like 95% of business owners or marketers, you’re not.

Although you’re using all the same tactics the pros are using and succeeding with, they just don’t seem to work for you.

Some business owners spend years repeating this fruitless cycle until they deem online marketing a failure.

And it’s a shame because it could help them …read more      

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27 JanFeatured

Last Day to Get Inside Authority, our Advanced Content Marketing Training Program

by Jason Fairfield0 Comments

By Pamela Wilson

doors close today - get advanced content marketing training and lock in your low price

At 5:00 p.m. Pacific Time today, the doors to our advanced content marketing training program, Authority, close again. We won’t reopen them until later this year.

If you’ve considered getting the support, training, and feedback that’s available to you inside this program but you haven’t joined yet, you may have a few questions.

In today’s post, I’m providing quick answers to the most common questions we’ve heard. And I’m happy to answer any follow-up questions you may have: just ask in the comments section at the end of the post.

What will I learn inside Authority?

Officially, Authority is advanced content marketing …read more      

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