By Neil Patel
It’s the aim of most marketing and sales efforts:
All your work is designed to get visitors, leads, and even customers to take the next step.
Getting them more involved with your brand and products is necessary to drive sales.
There are obviously many ways of doing this. Blog posts, emails, e-books, and more.
But there’s one option that is almost always better at converting traffic to the next step:
A landing page has a single goal, which you define. It might be to sign up to an email list, buy a product, or create an account for your site.
Everything on the page …read more