29 Jan
You’re probably familiar with “art imitating life” and “life imitating art.” I know I am.
We can apply this idea to content marketing, as well.
Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.
But how can life imitate your content?
Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better …read more
