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April 2016
Home 2016
21 AprFeatured

Affinity Content: The Key to Growing Your Community

by Jason Fairfield0 Comments

By Demian Farnworth

4 Essential Content Types - Affinity Content

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

Due to its potential to generate large amounts of traffic, but result in low conversion rates, bare-bones Attraction content is kind of like saying, “Let’s throw some spaghetti at the wall and see what sticks.”

It’s the spaghetti that sticks around that matters. (No, I’m not suggesting your readers are spaghetti. That’s where the analogy breaks down.)

But for those readers who do stick around, Affinity content is the content that keeps them sticking around. It gets them to like you. Even love …read more      

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20 AprFeatured

4 Ways Google’s Keyword Planner Might Be Tricking You

by Jason Fairfield0 Comments

By Neil Patel

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Keyword research isn’t always fun.

But it is necessary whenever you’re starting most digital marketing campaigns.

It’s mandatory for some channels such as SEO and PPC.

Even for things like content marketing, I still highly recommend doing keyword research to understand your target audience better.

So, where do you start?

If you’re like most marketers and business owners, you go to Google’s very own keyword planner.

It’s the only way you’ll get any real data from Google itself.

There are many keyword research tools out there, but for the most part, they just pull data from Google’s keyword planner anyway.

They may do it …read more      

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20 AprFeatured

Authority Content: Build an Audience that Builds Your Business

by Jason Fairfield0 Comments

By Demian Farnworth

4 Essential Content Types - Authority Content

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

In a famous 1963 experiment at Yale University, psychologist Stanley Milgram learned that people’s duty to authority runs pretty dang deep.

Here’s how he conducted the study.

Two participants met and were placed in separate rooms. One participant was the “learner,” and one was the “teacher.” Unbeknownst to the “teacher,” the “learner” was an actor.

The teacher was instructed to ask the learner a question. If the learner got the question wrong, the teacher was directed to shock the student.

And here’s the disturbing part.

When …read more      

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19 AprFeatured

Attraction Content: The Foundation of a Smart Content Marketing Strategy

by Jason Fairfield0 Comments

By Demian Farnworth

4 Essential Content Types - Attraction Content

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

Let’s start at the beginning: you need to attract people to your content.

Creating Attraction content is the first step in a successful content marketing strategy and the focus of our first lesson.

Here’s a working definition of Attraction content:

Attraction content is freely available on the web for social sharing and for search engines to index. Your goal for this content is for people to consume it and spread it.

In other words, this is the content that drives traffic — ideally, …read more      

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18 AprFeatured

11 Tools That Will Save You Time with Content Marketing

by Jason Fairfield0 Comments

By Neil Patel

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Quality content marketing takes a lot of time and effort—there’s just no way around it.

But there are, of course, some marketers who accomplish more than others and in less time.

I’d like to see you become one of those efficient content marketers, if you’re not one already.

There are a few ways to become faster, and one of the best is to use tools.

There are a ton of tools out there—some good, some bad. Some save you time, but some may actually cost you time.

I’ve put together a list of 11 tools that I’ve tried at the very least or use on …read more      

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