17 Oct
By Neil Patel
Your website’s contact form may seem like the most mundane element of your site, but every marketer should pay attention to it.
In the past, I didn’t give contact forms much attention. It was a sub-secondary didn’t-care-about-it page when I had a lot more to worry about.
Then, I ran some tests on removing a single form field and found this one change boosted my conversions by 26%.
A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures.
If you know anything about me, you know I’m obsessed with …read more
