21 Jun
By Neil Patel
Trust has always been important from a marketing perspective.
But in my opinion, it’s never been more important than it is today.
That’s because so many consumers have an underlying cynicism about brands and companies.
And why wouldn’t they be skeptical?
Marketing communications account for 70% of today’s spam complaints.
Just think of all the scam artists, false advertisements and deceptive advertising techniques people so frequently encounter.
Not to sound pessimistic, but modern consumers have a good reason to be suspicious.
As a marketer, you have to put your audience at ease.
And social media is a great way to do that.
Facebook in particular …read more
