3 New Ways to Write a Headline (and When to Use Each)

Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won’t matter.

Get it right, however, and the world will beat a path to your door.

See, your headline is the bridge between your customer and your product. And there are basically three ways of channelling that desire in a headline.

In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• The three different ways to channel desire (and when to use each one)
• Why the New York Times will never write a fancy headline
• The Men’s Health sales …read more      
  
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