11 Sep
“Drive-thru bakery.”
That is the ad copy on a billboard for McDonald’s on Fairfax Avenue in Los Angeles.
Did you know the fast-food chain also serves baked goods? Now you do.
If you’re a busy Angeleno, why spend time parking and going in to a coffee shop to get a muffin or croissant when you can visit the convenient drive-thru bakery?
Since McDonald’s knows how to serve its customers in new ways consistently, the business thrives in the fast-food niche.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to determine if you’ve found the right niche
- How to express …read more
