24 Feb
By Neil Patel
There are two sides to conversion optimization.
The first one is the one that’s in the open. You perform tests, measure activity, and choose the winner that will yield a better conversion rate for your business.
The conversion rate might be for opting in to an email list, buying products, or signing up for a demo.
But behind that conversion rate number, there’s a more complex factor lurking…
Marketers love conversion rates because they give us something to measure and base our decisions on. But they can be taken too far.
If the rate at which your visitors convert to purchasers increased from 2% to …read more
