4 Copywriting Techniques for Engaging Podcasts and Audio Presentations

Editor’s note: This post was originally published on April 2, 2009. We’re running it again today to show you how to take advantage of the powerful combination of copywriting and audio content.

There’s nothing easier than audio content, right? Just fire up your recording software or teleseminar service and start talking away.

Well, sure … but “easy to create” doesn’t guarantee anyone will listen (or keep listening).

Take some time to structure and prepare for your recording, however, and you can crank out exceptionally engaging audio content that still only takes a fraction of the time that polished writing would.

Even though …read more