5 Simple Touches that Deliver a Warm Welcome to New Email Subscribers

You know the old adage: you never get a second chance to make a first impression.

That maxim is certainly true in the email marketing world. Your email welcome message is the first message new subscribers receive when they register for a free account with your site or subscribe to your email list.

A well-crafted welcome message creates an initial connection with a new subscriber. It’s the first step toward establishing a solid long-term relationship with that person.

But all too often, content marketers treat their email welcome messages as afterthoughts — notes they write as quickly as possible so …read more