5 Ways a Penalty Can Dramatically Improve Your Call To Action

One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty.

Indeed, not all calls to action are the same, but a strong call to action is typically:

• singular
• visible
• promising
• clear about what happens next
• brimming with trust elements

It also has:

• a distinct button to click
• a trial period
• a guarantee

When it comes to getting people to do what you want them to do, there are two ways to ensure this will happen.

First, make the offer so irresistible your prospect feels like …read more