04 May
By Neil Patel
It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.
I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales.
Sometimes all you need to do is make subtle changes to your existing process. That way you can improve the experience of your current customers and get them to spend more money.
You should set goals that help you increase the average purchase order and buying frequency.
One of the best ways to do this is by encouraging mobile spending.
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