12 Sep
By Neil Patel
Augmented reality. It sounds like a term that should be used to describe a science fiction movie.
But augmented reality (AR) has become a force to be reckoned with in 2018.
By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view.
It sounds a bit complicated, but as you’ll see shortly, it’s actually a pretty basic concept you might be familiar with.
Although this technology is seemingly still in its infant stages, as marketers, we need to keep a close eye on how augmented reality can affect our brands.
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