How to Drive Sales by Implementing a Friendly Return Policy

By Quick Sprout

What’s your company’s return policy?

I’m sure you’ve been asked this question before by both current and prospective customers.

But think about when this question gets asked. It’s not just when someone wants to return an item. Customers want to know what your return policy is before they buy.

This holds true for in-store and ecommerce purchases. In fact, 90% of consumers read return policies before making a purchase online.

Obviously, you don’t want to get frequent returns.

But knowing that returns are easy and hassle-free will make it more likely that customers will complete the purchase process.

Friendly return policies will <a class="colorbox" …read more