12 May
By Neil Patel
When Google rolled out the Knowledge Graph on May 16, 2012, it caused quite a stir in the search community. According to the reports at the time, Google took a step into artificial intelligence and got a thousand times smarter.
Even though the Knowledge Graph has been out for two years, there are still very few SEOs who really grasp the significance of Knowledge Graph Optimization (KGO).
The very fact that Google is ‘smarter’ means that you need to be smarter too. I don’t mean ‘smarter’ in order to game the system, but ‘smarter’ in order to better understand how …read more