UGC, B2B Marketers, B2B UGC, And UGC Content

For brand marketers, user-generated content (UGC) has been all the rage for the past couple of years. From Doritos’ famous annual million-dollar “Crash the Super Bowl” to Sephora’s Beauty Board, to the inordinate number of hashtag-infused “media walls,” brands have piled on in growing numbers.
UGC-e…