Social Media and the ‘ARC Reactor’ Approach to Digital Commerce Strategy

Where does social media fit into your digital commerce strategy?

How can you use social effectively to generate more attention for your business, without becoming a social media spammer?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

• Key ways businesses go off track with their social strategy
• How to gain prospect insights and content ideas at the click of a button
• When and how to share links and calls to action
• Where automation fits well, and why it can be dangerous

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