3 Things Your Audience Wants You to Know about Useful Content

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful?

Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner.

Sometimes, though, you don’t need to entertain. You just need to educate. That’s the case with, say, an irrigation company.

But other times, you need to educate and entertain. That’s exactly what Jon Rimmerman does to move cases and cases of very expensive wine.

These are both winners when it comes to useful content. In essence, useful content respects …read more