What Is a Content Marketing Strategy?

According to Google Trends, interest in content marketing has been on the rise since January 2011.

But this should not surprise anyone. We all seem to be awash in content marketing.

What’s surprising is that many content marketers don’t have a documented strategy.

So, let’s fix that. Today, content marketer, we’ll help you get a plan in place.

But first we need to clear up a little confusion about content marketing strategy.

Content marketing strategy defined

Some people like to make a distinction between the terms content strategy and content marketing strategy. The distinction, they suggest, is …read more