A Step-by-Step Guide to Using Authenticity and Transparency to Improve Trust

By Neil Patel

Authenticity and transparency are two of the latest marketing buzzwords thrown around.

Just because a word is catchy doesn’t mean it’s meaningless, but it also doesn’t necessarily mean it’s meaningful.

There are plenty of buzzwords that lost their meaning.

But these two are different, I believe, because they represent two aspects of modern marketing that can have a great effect on your results, especially when it comes to content marketing.

Entire blogs have been launched with these two principles as guides for every aspect of those blogs.

Take, for example, Groove’s blog, which I often mention. The transparency and authenticity in their content …read more