Does Keyword Research Even Matter Anymore?

By Neil Patel

Keyword research. I’m sure you’ve done it before.

You probably know what it’s like to use keyword research tools and come up with lists of keywords to track and rank for. I’ve done it dozens of times myself. Why? Because it’s one of those “standard practices” that we do in SEO and online marketing.

But search engines today aren’t looking only at keywords! Search engines are looking at hundreds of different factors. And keywords? They are only a small part of the big picture.

Don’t get me wrong. I think keyword research is still important.

But here’s the thing…

Keyword research isn’t the only aspect …read more