How to Ruthlessly Cut Worthless Words from Your Sales Copy

When you’re writing sales copy for your business, showing a little personality is a good thing.

It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers.

I write conversationally when I write copy, and so do a lot of other folks I trust and admire.

However, there are limits to how far you should take that advice.

Are you taking a risk when you use slang?

Unless you have proof that your audience uses slang — and wants to see it in …read more