29 Mar
By Loren Baker
In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load.
However, with the use of mobile devices surpassing desktop use (in most consumer-facing industries) and the wide adoption of broadband, people expect sites to load instantly.
Long gone are the days of waiting 10 seconds for a site to load.
If a page takes more than a couple of seconds to load, users will instantly hit the back button and move on to the next result.
Accordingly, Google officially started paying attention to site speed …read more
